Science Communication: Ocean Engagement Through Storytelling, Social Media, and Message Framing
Name of Convener/Organizer: Paul Racette, NASA Goddard, IEEE Earthzine, and Jenny Woodman
Session Format: Training Presentation, Q&A
Attendance: Open to all attending OCEANS’17 and Exhibition Pass Holders
From Moby Dick to Finding Nemo, literature and the arts are chock-full of stories that reveal
the mysteries of the oceans while captivating audiences. Technical papers and peer reviewed
articles, while essential components of scientific work, don’t typically lure the public or even experts beyond a narrow field of interest. How do you capture the public’s attention (or your colleague’s) when you’re talking about your ocean-related research and development? Good storytelling, on the other hand, captures the imagination and gets people excited to learn more. Everybody loves a good story!
Join us for this workshop, where we’ll explore the ingredients of a good story. We’ll present
some of our lessons learned and best practices. And, we’ll leave room for workshopping ideas
for attendees. Students, early-career and seasoned professionals, do you have a story you need
help telling? Are you using social media to highlight your efforts? Bring your ideas and we’ll
discuss them. You will leave armed with tools and resources for connecting others with your
work. Even if you’re not the next Herman Melville, there’s an adventure that rivals Dori’s
quest in finding the story to make your point.
Paul Racette is a Senior Engineer at the NASA Goddard Space Flight Center where he
develops microwave remote sensing instruments. He is co-founder and editor-in-chief of
IEEE Earthzine that serves as an online source for news, articles and educational materials
about Earth science, observations and users of Earth information for the international Earthobserving community.
Jenny Woodman is a science writer and educator for IEEE Earthzine. She is also a 2017
Science Communication Fellow with Ocean Exploration Trust; in August, Woodman will
spend two weeks on board E/V Nautilus exploring Cordell Bank National Marine Sanctuary,
live streaming dives and using social media to with engage students and the public-at-large.
IEEE Earthzine is a publication of the OES that features stories and technical papers from
around the world about research, technology, environmental policy, and new and emerging
observing technologies. Earthzine also runs student and early career development programs
focused on mentoring students and early career professionals through the publication process.
Materials Needed: Mac-capable connection to projector and screen